Who We Are • The Impetus Agency

Who We Are

Let’s start with our love of pets. Being experts in the pet industry is more than just a job for us... it’s our lives. We are all proud pet owners. We are all involved in bettering the well-being of pets through volunteerism, advocacy and support. And where other agencies may discourage bringing pets to the workplace, we consider them part of the family. We even offer Pawternity Leave and an allowance to our employees whenever they get a new pet.

Beyond our obvious affection for pets, The Impetus Agency is a team of doers. We listen. We create. We deliver. Through public relations, marketing, advertising and social media expertise, great things become possible. We look at consumer behavior in the pet industry, key barriers to overcome, and cultural insights in our quest to arrive at the key idea that will compel your audience to start thinking, start talking…and start acting.

Our impetus to kick-start any pet-related project? An unwavering desire to be the best. We apply 20 years of experience and a ton of research to each and every strategy we recommend to our clients.

Women Owned

We are proud to be a completely woman-owned business. Owners Tierra Bonaldi and Julie Rowe have led the agency through its 20-year history. In addition to the many awards they have won for their clients, they have each earned their own for exceptional business acumen and charitable services.

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